Презентація на тему «Apple» (варіант 3)
230
Слайд #1
Apple Inc.
Слайд #2
Road Map
History
Some Interesting Facts About Apple
Company Profile
Mission & Vision
Market Share
SWOT Analysis
Conclusion
History
Some Interesting Facts About Apple
Company Profile
Mission & Vision
Market Share
SWOT Analysis
Conclusion
Слайд #3
1974
The idea for Apple Computers was
BORN
The idea for Apple Computers was
BORN
Слайд #4
1974
The idea for Apple Computers was
BORN
1976
First Computer was
SOLD
The idea for Apple Computers was
BORN
1976
First Computer was
SOLD
Слайд #5
1984
The Macintosh was
INTRODUCED
The Macintosh was
INTRODUCED
Слайд #6
1984
The Macintosh was
INTRODUCED
1985
was discharged
Steve Jobs
The Macintosh was
INTRODUCED
1985
was discharged
Steve Jobs
Слайд #7
1986
1990
1990
Слайд #8
1990
1993
1993
Слайд #9
1994
1996
1996
Слайд #10
1998
1999
Apple introduced all-in-one
the iMac
Also Apple unveiled
the iBook
1999
Apple introduced all-in-one
the iMac
Also Apple unveiled
the iBook
Слайд #11
And the Innovations continue…
Слайд #12
Some Interesting Facts About Apple
Слайд #13
Steve Wozniak
Steve Jobs
Apple was started by
Steve Jobs
Apple was started by
Слайд #14
Steve Wozniak
Steve Jobs
To raise enough money they sold…
Steve Jobs
To raise enough money they sold…
Слайд #15
Best Global Brands 2013
Слайд #16
APPLE SOLD 40 MILLION iPHONES LAST YEAR.
110,000 iPhones per day
110,000 iPhones per day
Слайд #17
officially bigger than Microsoft ($73.7 billion)
Now, Apple generated revenue of
$156 billion
Now, Apple generated revenue of
$156 billion
Слайд #18
Even bigger than the GDP of
100 other countries
100 other countries
Слайд #19
$470.94 B
$231.2 B
Enterprise Value
Total GDP
$231.2 B
Enterprise Value
Total GDP
Слайд #20
Apple makes their employees work on
FAKE PROJECTS
until they can be trusted!
FAKE PROJECTS
until they can be trusted!
Слайд #21
Early Galaxy S phones and their software were
Apple
Galaxy S
heavily influenced by the iPhone.
Apple
Galaxy S
heavily influenced by the iPhone.
Слайд #22
Apple Inc.
Company Profile
Vision & Mission
Company Profile
Vision & Mission
Слайд #23
Apple Inc. Current Profile
Name
Apple Incorporation
Former CEO
Steve Job
New CEO
Tim Cook
Revenue
$ 156.508 billion (2012)
Area served
Worldwide
Headquarter
California, United States.
Total number of employees
72,800
Name
Apple Incorporation
Former CEO
Steve Job
New CEO
Tim Cook
Revenue
$ 156.508 billion (2012)
Area served
Worldwide
Headquarter
California, United States.
Total number of employees
72,800
Слайд #24
Mission Statement
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
Слайд #25
Vision Statement
We are “committed” in producing high quality products and providing high quality service thus setting high industry standards for other competitors.
We are “committed” in producing high quality products and providing high quality service thus setting high industry standards for other competitors.
Слайд #26
Apple Inc.
Product Market Share
Local & International
Markets
Product Market Share
Local & International
Markets
Слайд #27
From Where Apple is Making Money
Слайд #28
From Where Apple is Making Money
Слайд #29
Global Market Share
Слайд #30
Current Growing Products of Apple are…
iPads
iPhones
iPads
iPhones
Слайд #31
Apple Inc.
Competitors &
Products line
Competitors &
Products line
Слайд #32
iMac
iPod
iPod Nano
iPad
Mac Book Air
iPhone 4s
iPhone 5s
iPhone 5C
iPod
iPod Nano
iPad
Mac Book Air
iPhone 4s
iPhone 5s
iPhone 5C
Слайд #33
Apple Inc. Competitors
Apple has many competitors like in computers…
Apple has many competitors like in computers…
Слайд #34
Apple Inc. Competitors
In smart phones industry
In smart phones industry
Слайд #35
Apple Inc. Competitors
In iPads industry
In iPads industry
Слайд #36
Apple Inc.
SWOT Analysis &
Conclusion
SWOT Analysis &
Conclusion
Слайд #37
S
Faithful customers
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)
Brand reputation
Faithful customers
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)
Brand reputation
Слайд #38
S
Faithful customers
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)
Brand reputation
Faithful customers
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)
Brand reputation
Слайд #39
S
Faithful customers
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)
Brand reputation
Faithful customers
Apple is a leading innovator in mobile device technology
Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)
Brand reputation
Слайд #40
APPLE BRAND STRATEGY MODEL
Слайд #41
W
1.High price
2.Decreasing market share
3.Further Change in management
4.Long term gross margin decline
1.High price
2.Decreasing market share
3.Further Change in management
4.Long term gross margin decline
Слайд #42
O
1.High demand of iPad mini and iPhone 5
2.iTV launch
3.Growth of tablet and smartphone markets
4.Strong growth of mobile advertising market
1.High demand of iPad mini and iPhone 5
2.iTV launch
3.Growth of tablet and smartphone markets
4.Strong growth of mobile advertising market
Слайд #43
T
1.Rapid technological change
2.2013 tax increases
3.Rising pay levels for Foxconn workers
4.Strong dollar
1.Rapid technological change
2.2013 tax increases
3.Rising pay levels for Foxconn workers
4.Strong dollar
Слайд #44
How to THINK DIFFERENT
Conclusion
For more than 35 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apple's others name is innovation and apple know,
Conclusion
For more than 35 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apple's others name is innovation and apple know,
Слайд #45
Stay Hungry, Stay Foolish.
Think Different
Think Different
